While sourcing, it will be valuable for recruiters to look at a candidate’s social media profiles as a point of contact. The content your candidates share and post on their professional platforms will show you what they care about and what they’re looking for in an ideal employment experience. Not only will this help you tailor your outreach to build that genuine messaging we spoke about before, it will also help you build out recruitment marketing events and services aimed at helping candidates get back up on their feet.